In the business of the search engine, there are is a process of advertisement in search engine that is called search engine PPC. There are a lot of process of making ads in various media like paper, radios of TV and now the new media that is website advertisement. In all the media, the website ad takes the advanced preference with which the advertiser will get the direct benefit and direct touch of the customers through the user of the site. In time of searching for any particular site, the visitor of the site gets to see the ads for the particular products and thus they can make a choice for the product. It may happen that, the user may not take the offer for him at the present point of time, he might not take the product, and he might be the prospect customer of the product. This act nicely happens if the ads are of search engine PPC (pay per click). This is a service where the page shown in the site will divert the links to the other sites where detailed information of the ad will be.
The ads in the popular sites are high enough than a non popular sites. For the PPC service, the advertiser has to pay a fixed amount to the search engine for particular pages. Thus, the search engine PPC is getting direct and short time income on high ROI. On the other, hand the advertising company is getting the direct collaboration to the users of the site who may turn to customers.
myfosteredu 